Google regularly updates the guiding principles for their search engine. This is to ensure they are providing the best possible quality and results to users. In May 2021, Google added its Core Web Vitals to their search engine as a way to efficiently rank websites. If this is confusing to you, we’ll break it down in a moment.
What Are Core Web Vitals?
You can think of the core web vitals as a set of qualities a website should possess in order to get a high ranking on Google’s search engine. The initial post on the concept of Core Web Vitals was published in May 2020. The new Google ranking system is much smarter and better at doing its job. Unfortunately, websites will suffer if they do not update their content and presentation.
The Core Web Vitals are all about the users of the search engine and how they can have a great experience. The question now is, how can you improve your Google Core Web Vitals Score, and what part do SEO (search engine optimization) methods play.
When you’re creating content for your website, you want to have two things in mind. The first is that you should know what the viewer/user wants to see when they use the search engine, and second, you should provide the right answer to the question the user has. This is the basis of the Core Web Vitals.
Some ways you can do this is by using the right keywords (high-ranking keywords in your field) and by including meta descriptions for all written content on your website. The Google search engine will not bring up your entire article if a user searches for it. It will bring up the section that provides the answer to the question the user asked. Hence the use of the meta descriptions.
How Can I Increase my Core Web Vitals Score?
Here are some tips you can use to boost your SEO and your Core Web Vitals score.
5 Tips to Boost Your SEO and Core Web Vitals Score
- Correctness – Only post the correct information. If you have a website that consistently shares false information, your score will only continue to drop. It is essential that the information on your website is well researched and accurate. If you use the Google Search engine, try searching up a random phrase. The results that come up will have a feedback button. Through this button, users can report the inaccuracy of your content, and this will lead to a low ranking.
- Popularity – This is very true. The popular sites get more traction. To become a popular site, you need patience, hard work, and collaboration with other genuine sites.
- A Good User Experience – Google is structured around the user; therefore, your website should also be structured around your users. Ensure your content and design are optimized for your demographic and, most importantly, for accessibility.
- Site Quality – The performance of your site is vital to the Core Web Vitals. This means it should work well on all devices and be able to handle a lot of traffic. Your site should also load quickly.
- Activity and Frequency – If your site is dormant, the Google Core Web Vitals will not rank it very high. Ensure you’re posting consistently in order to get a high score.